Air Jordan 4 Cool Grey: Price Check & Finding the Best Deals

The Air Jordan 4 ‘Cool Grey’ first debuted in 2004 and quickly became a fan favorite for its understated yet stylish colorway, featuring a grey nubuck upper, chrome Jumpman logo, and subtle yellow accents. Its 2019 retro brought the classic back to a new generation of sneakerheads. When you’re looking to buy popular sneakers like these, comparing prices is super important because it can help you save a lot of money and make sure you’re getting a good deal.

Retailer Comparison

When the Air Jordan 4 ‘Cool Grey’ re-released in August 2019, its official retail price was $190 USD for men’s sizes. It was sold through major retailers like Nike’s SNKRS app, Foot Locker, Finish Line, and other authorized Jordan Brand stockists.

However, as a highly sought-after release, these sneakers sold out very quickly at retail price. This means if you’re looking to purchase a pair today, you will almost certainly be looking at the resale market, as they are no longer available directly from traditional retailers at their original price.

Resale Market Analysis

The Air Jordan 4 ‘Cool Grey’ is a popular item on sneaker resale platforms. Here’s a general idea of what you might expect, though prices fluctuate daily:

StockX: Prices for new, unworn pairs typically range from around $350 to $600+, depending heavily on size. Smaller or very large sizes can sometimes fetch higher prices due to lower supply.
GOAT: Similar to StockX, GOAT offers both new and used pairs. New pairs generally fall within a similar price bracket ($350-$600+). Used pairs can offer savings, with prices varying based on condition.
eBay: eBay has a wide range of listings, from individual sellers to consignment stores. Prices can be competitive, but it’s crucial to buy from reputable sellers with good feedback to avoid fakes. Expect similar new prices, with more variability for used conditions.

Factors Affecting Resale Prices:

Size: Common sizes (US 8-11) might have more availability but also high demand. Less common sizes can be pricier.
Condition: “Deadstock” (brand new, unworn, with original box) pairs command the highest prices. Used pairs will be cheaper, with the price depending on the level of wear and tear.
Authenticity: Verified authentic pairs from platforms like StockX or GOAT tend to be more trusted and can maintain higher prices.
Hype & Demand: The ‘Cool Grey’ is a classic and beloved colorway, ensuring consistent demand.
Seller Reputation: On platforms like eBay, sellers with strong positive feedback can often ask for slightly higher prices.

Tips for Finding Deals

Finding a “deal” on a hyped sneaker like the Air Jordan 4 ‘Cool Grey’ is relative, but here are some tips:

Be Patient: Sneaker prices can fluctuate. Monitor prices over time if you’re not in a rush.
Compare Across Platforms: Don’t just check one site. Look at StockX, GOAT, eBay, and even reputable sneaker consignment shops or Facebook groups.
Consider Used Pairs: If you’re okay with a gently used pair, you can save a significant amount of money. Ensure you see detailed photos of the actual pair.
Look for Reputable Sellers: On platforms like eBay, thoroughly check seller ratings, feedback, and return policies.
Beware of “Too Good To Be True” Prices: If a price seems significantly lower than the market average for a new pair, it’s a major red flag for fakes.
Follow Sneaker Influencers/Deal Accounts: Sometimes, smaller shops or individual sellers might offer pairs at slightly more competitive prices, which these accounts might highlight.
Factor in Fees: Remember that platforms like StockX and GOAT add processing fees and shipping costs, so the list price isn’t the final price.

Authenticity Guide: How to Spot Fake Air Jordan 4 Cool Grey

With high demand comes the risk of counterfeit sneakers. Here are key areas to check to help you spot a fake Air Jordan 4 ‘Cool Grey’:

Overall Shape and Proportions: Familiarize yourself with the authentic silhouette. Fakes often have an incorrect toe box shape (too bulky or too slim), or the heel height might be off.
Material Quality: The real ‘Cool Grey’ features a rich, soft nubuck upper. Fakes often use cheaper, stiffer materials that don’t have the same texture or feel.
Stitching: Authentic Jordans have neat, consistent, and high-quality stitching. Look for sloppy, uneven, or frayed stitching on fakes.
Jumpman Logo:
- Tongue: The Jumpman logo on the tongue tag should be well-defined with clear fingers and shoelaces. The “Flight” script should be crisp.
- Heel: The chrome Jumpman on the heel tab should be well-molded and shiny. Fakes might have a duller finish or poorly defined details.
Tongue Tag (Back): The “AIR JORDAN” lettering on the upside-down tag on the back of the tongue should be clean and evenly spaced.
Midsole Paint: The paint application on the midsole should be clean and sharp. Fakes may have messy paint lines or paint that chips easily.
Air Unit: The visible Air unit should be clear and well-constructed. On fakes, it might be cloudy, misshapen, or poorly seated.
Box and Label: The box should be sturdy, and the label details (style code, size, barcode, colorway name) should be accurate and match official Nike formatting. Typos or poor print quality on the label are red flags.
Smell: Authentic Nikes have a distinct factory glue smell. A strong, unusual chemical odor can be an indicator of a fake.

When in doubt, get a second opinion from a knowledgeable sneakerhead or use a professional legit check service before purchasing, especially from individual sellers.

Conclusion

Getting Air Jordan 4 Cool Greys is awesome, but they can be pricey. It’s smart to check prices on sites like StockX or GOAT. Prices can change, so look around for the best deal. Be super careful about fake shoes! Look closely at details on the shoe, like the stitching and the Jumpman logo. If a price seems too cheap, it might be a fake. Take your time to find a real pair at a fair price.

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