Hunting for the Best Deal: Air Jordan 4 Bred Reimagined Price Guide

The Air Jordan 4 Bred Reimagined, released in February 2024, quickly became one of the year’s most sought-after sneakers, celebrating the 35th anniversary of the iconic Air Jordan 4. This “Reimagined” version updates the classic “Bred” colorway with a premium, full-grain leather upper instead of the original nubuck, while retaining the beloved black, cement grey, and fire red details, along with the “Nike Air” branding on the heel. With such high demand, finding a pair at a good price can be a challenge, making price comparison more important than ever to ensure you’re getting the best value without overpaying.

Retailer Comparison

The official retail price for the Air Jordan 4 Bred Reimagined was $215 USD for men’s sizes. Key retailers included:

Nike SNKRS App
Foot Locker
Finish Line
JD Sports
Champs Sports
Other select Tier 0 Jordan Brand accounts.

Securing a pair at retail on release day through these channels was incredibly difficult due to high demand and limited stock. Most pairs sold out within minutes via raffles or first-come, first-served online drops. As of now, these sneakers are no longer available at retail price from these primary retailers.

Resale Market Analysis

Given that the Air Jordan 4 Bred Reimagined is sold out at retail, the resale market is the primary source for purchasing a pair. Prices on resale platforms fluctuate based on size, demand, and seller. Here’s a look at typical pricing on popular platforms:

StockX: Prices generally range from approximately $280 to $400+, depending on the size. More common sizes might hover around the lower to mid-$300s, while less common or highly demanded sizes can go higher. Remember to factor in StockX’s processing fees and shipping.
GOAT: Similar to StockX, prices for new pairs on GOAT are typically in the $290 to $420+ range. GOAT also offers used pairs, which can sometimes be found for slightly less, depending on condition. Their fees should also be considered.
eBay (with Authenticity Guarantee): eBay can have a wider range of prices, often competitive with StockX and GOAT, especially when sellers offer “Buy It Now” options or auctions. Ensure you are purchasing from sellers offering eBay’s Authenticity Guarantee. Prices are generally in the $280-$400+ bracket.

Factors affecting resale prices include:

Size Availability: Extremely small or large sizes, or very common sizes, can sometimes command different price points.
Market Hype: Major events or celebrity endorsements can temporarily spike prices.
Time Since Release: Prices often settle a few weeks after release but can rise again over time as deadstock pairs become scarcer.
Seller Reputation and Fees: Prices are also influenced by individual seller ratings and the platform’s own commission and authentication fees.

Tips for Finding Deals

While “deals” are relative for such a hyped sneaker, here are some tips to potentially save some money or secure a pair:

Set Price Alerts: On platforms like StockX and GOAT, you can set alerts for your specific size to be notified if the price drops to your desired bid.
Monitor Fluctuations: Prices aren’t static. Keep an eye on them over a few weeks; sometimes, a slight dip might occur.
Consider “Used” or “New Defect”: Platforms like GOAT offer authenticated used pairs or new pairs with slight defects (e.g., box damage) at potentially lower prices. Ensure you’re comfortable with the condition.
Local Sneaker Groups/Consignment Shops: Sometimes local Facebook groups or consignment stores might have pairs. However, exercise extreme caution regarding authenticity and be wary of deals that seem too good to be true.
Avoid Scams:
- If a price is significantly lower than the market average, it’s a major red flag for fakes or a scam.
- Only purchase from reputable platforms that offer buyer protection and authenticity guarantees.
- Be wary of sellers asking for payment through unsecured methods like direct bank transfers or Zelle/CashApp if not through a trusted platform’s checkout.

Authenticity Guide: How to Spot Fake Air Jordan 4 Bred Reimagined

With high resale prices come counterfeit sneakers. Here are some general tips to help you identify fakes (though professional authentication is always best):

Overall Shape and Proportions: Familiarize yourself with the silhouette of an authentic Air Jordan 4. Fakes often have an incorrect toe box shape (too bulky or too slim), incorrect heel bump, or overall clunky appearance. The “Bred Reimagined” should have a sleek, well-defined shape.
Material Quality: The “Reimagined” version uses a premium, soft, tumbled leather. Fakes often use cheaper, stiffer, plastic-like leather that doesn’t have the same texture or feel. The netting on the sides and tongue should be well-defined and not flimsy.
Stitching: Authentic pairs have neat, consistent, and dense stitching. Look for sloppy, uneven, or sparse stitching on fakes, especially around the midsole, heel tab, and panel overlays.
Tongue Tag: The “Flight” script on the tongue tag should be cleanly embroidered with correct font and spacing. The Jumpman logo should be well-proportioned. Check the text on the back of the tongue tag for clarity and correct font.
Heel Tab: The “Nike Air” logo on the heel tab should be cleanly embossed/molded with sharp edges and correct font and spacing. The tab itself should be made of quality rubber and sit correctly. The shape and size of the pull tab are also key.
Midsole Paint Job: The paint application on the midsole should be crisp and clean. Fakes might have blurry lines or paint bleeding.
Box and Label: The box should be sturdy with correct graphics and colors. The label on the box should have the correct font, spacing, and product code (FV5029-006 for men’s). Barcodes should scan correctly to the product.
Smell: Authentic sneakers have a distinct “new shoe” smell. Fakes often have a strong chemical or glue odor due to cheaper materials and manufacturing processes.
Insole: Check the print quality of the Nike Air logo on the insole. It should be crisp. The insole material and stitching (if visible) should also be of good quality.

When in doubt, compare with photos from reputable sneaker news sites or authentication services. Purchasing from platforms that offer an authenticity guarantee (like StockX, GOAT, eBay’s Authenticity Guarantee) is highly recommended.

Conclusion

Getting the Air Jordan 4 Bred Reimagined shoes is cool. They first cost about $215. Now, you mainly buy them from other people online, like on StockX or GOAT. Prices there are usually $280 to $400, or even more. To get a good deal, watch for prices to drop and be careful of fakes. Fake shoes might look bad or smell funny. It’s safest to buy from trusted places that check if shoes are real. Good luck getting your awesome Jordans!

“`