Air Jordan 4 Bordeaux: Price Comparison & Deals Guide

The Air Jordan 4, a legendary silhouette first gracing the courts in 1989, continues to be a highly sought-after sneaker among enthusiasts and collectors alike. The ‘Bordeaux’ colorway, while not a mainstream general release for the Air Jordan 4 model itself (unlike the famous Air Jordan 7 ‘Bordeaux’), often refers to custom creations or is sometimes associated with similar deep wine-red or burgundy-hued sneakers like the A Ma Maniére x Air Jordan 4 ‘Violet Ore’ due to its luxurious tones. For such desirable kicks, comparing prices is key because costs can swing wildly depending on where you look and the specific nature of the ‘Bordeaux’ iteration you’re after.

Retailer Comparison

Finding an “Air Jordan 4 Bordeaux” at standard retail prices from official retailers like Nike, Foot Locker, or JD Sports is highly improbable. This is because:

Not a Standard Release: The “Bordeaux” isn’t a recognized, widely produced colorway for the Air Jordan 4 model in the same way it is for the Air Jordan 7.
Customs or Limited Editions: If you see an Air Jordan 4 “Bordeaux,” it’s likely a custom-made sneaker by a third-party artist or a very niche, limited past project. These wouldn’t be available through typical retail channels.
A Ma Maniére x Air Jordan 4 “Violet Ore”: This collaboration features deep violet and bordeaux-like hues and had an official retail price of around $225 upon its release. However, it sold out instantly and is now only available on the resale market.

If a hypothetical official Air Jordan 4 “Bordeaux” were to be released today, its retail price would likely be in the $210 – $250 range, consistent with other premium Air Jordan 4 retros.

Resale Market Analysis

The resale market is where you’ll primarily encounter sneakers described as “Air Jordan 4 Bordeaux,” or similar premium colorways like the A Ma Maniére collaboration.

StockX:
- For the A Ma Maniére x Air Jordan 4 “Violet Ore” (often likened to a Bordeaux feel): Prices typically range from $400 to $650+ depending on size and market fluctuations.
- True custom “Bordeaux” AJ4s are not typically listed here unless by a well-known customizer under a specific project name.
GOAT:
- Similar to StockX, the A Ma Maniére x Air Jordan 4 can be found here, with prices in the $400 to $700 range for new pairs. Used pairs might be slightly lower.
- Custom sneakers may appear, but availability is sparse and prices vary wildly based on the artist.
eBay:
- This platform offers the widest variety, including potentially custom-made “Bordeaux” Air Jordan 4s alongside the A Ma Maniére version.
- Prices are highly variable. You might find A Ma Maniére pairs from $380 upwards, but caution is paramount due to the higher risk of fakes if not buying from reputable sellers with authentication. Custom prices depend entirely on the seller and the quality/reputation of the customizer.

Factors Affecting Resale Prices:

Rarity & Exclusivity: True customs or extremely limited runs command higher prices.
Condition: Deadstock (brand new, unworn, with original box) is most expensive. Used prices vary based on wear.
Size: Very common sizes might be slightly more competitive, while very small or very large sizes can sometimes be more expensive due to lower production.
Hype & Collaborations: A well-known customizer or a collaboration (like A Ma Maniére) significantly boosts the price.
Authenticity: Verified authentic pairs from trusted platforms will always be priced higher than unverified listings.

Tips for Finding Deals

Securing a deal on a sought-after sneaker like a “Bordeaux” themed Air Jordan 4 requires patience and strategy:

Monitor Prices: Use price tracking features on sites like StockX or set up alerts.
Consider “Used” or “Like New”: If you’re okay with sneakers that aren’t deadstock, you can often find significant savings on pairs that have been lightly worn or are new without the original box. Ensure robust buyer protection.
Buy from Reputable Sellers: On platforms like eBay, check seller ratings, reviews, and return policies. Look for sellers specializing in sneakers.
Be Patient: Prices fluctuate. Sometimes waiting for a dip in hype or for more pairs to hit the market can lead to better prices.
Local Sneaker Groups/Events: Sometimes you can find deals or trades in local Facebook groups or at sneaker conventions, allowing for in-person inspection.
Beware of “Too Good to Be True”: If a price is drastically lower than the market average, it’s often a red flag for fakes or scams.

Authenticity Guide: How to Spot Fake Air Jordan 4s

Authenticating Air Jordan 4s is crucial, especially when buying from the resale market. Here are key areas to inspect:

Overall Quality & Materials:
- Leather/Suede: Authentic pairs use high-quality materials. Fakes often use cheaper, stiffer leather or synthetic suede that feels off.
- Stitching: Should be neat, consistent, and tight. Sloppy, uneven, or frayed stitching is a common sign of a fake.
Shape & Silhouette:
- Toe Box: Real AJ4s have a distinct toe box shape. Fakes often have bulky, oddly shaped, or too-flat toe boxes.
- Heel Shape: The heel should have a specific curvature.
Tongue & Tag:
- Jumpman Logo & “Flight” Script: On the tongue tag, the Jumpman should be well-defined with clear fingers and shoe Laces. The “Flight” script should be crisp. Fuzzy details or incorrect proportions are red flags.
- Back of Tongue Tag: Often has an upside-down “AIR JORDAN” tag; check font and stitching quality.
Heel Tab & Logo:
- Nike Air/Jumpman Logo: The logo on the heel tab should be cleanly molded or embossed, with correct proportions. The pull tab itself should feel sturdy.
- Stitching around Tab: Should be neat.
Netting:
- The plastic netting on the side panels and tongue base should be correctly angled and feel durable. On fakes, it might be too flimsy, too rigid, or the holes might be misshapen.
Midsole & Air Unit:
- Paint lines on the midsole should be clean. The visible Air unit should be clear and well-placed.
Box & Label:
- The box quality, color, and texture should match official Nike/Jordan standards.
- The label on the box should have correct fonts, spacing, and information (style code, size, colorway name, barcode). Compare with online images of authentic labels.
Smell:
- Authentic Nikes have a distinct factory smell. Fakes often have a strong, unpleasant chemical or glue odor.
Price:
- As mentioned, an unusually low price for a highly sought-after sneaker is a major warning sign.
Source:
- Whenever possible, buy from platforms that offer authentication services (like StockX or GOAT’s “New w/ Defects” or “Used” sections after authentication) or from highly reputable individual resellers.

If you’re ever in doubt, consult online legit check guides specific to the Air Jordan 4 or even pay for a professional authentication service.

Conclusion

Air Jordan 4s with a “Bordeaux” style are special and you usually find them on resale sites, not in regular stores. Prices change a lot, so look around. It’s super important to make sure the shoes are real before you buy. Check pictures carefully and buy from sellers you can trust. This way, you get cool shoes and don’t waste your money on fakes.

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