Air Jordan 4 Pure Money: Price Check, Deals & How to Spot Fakes

The Air Jordan 4 “Pure Money” is a highly sought-after sneaker known for its clean, all-white design with metallic silver accents, making it a timeless classic. Originally released in 2006 and then retroed in 2017, it remains a favorite among collectors and casual wearers alike for its crisp, minimalist aesthetic. When you’re looking to buy popular sneakers like these, price comparison is really important because it can help you save a good amount of money and make sure you’re getting the best deal. Different sellers and websites can have very different prices for the exact same shoe, so checking around before you buy can make a big difference to your wallet.

Retailer Price Check: Where to Buy New?

Unfortunately, as the Air Jordan 4 “Pure Money” was last released in 2017, it is no longer available at standard retail prices from major shoe stores like Nike, Foot Locker, Finish Line, or JD Sports. The original retail price back in 2017 was around $190. If you’re looking to buy a brand new pair today, your main option will be the resale market, as official retailers have long sold out of their stock.

Resale Market Analysis: What Are Pure Money 4s Going For?

The resale market is where most sneakerheads will turn to find a pair of Air Jordan 4 “Pure Money” sneakers. Prominent platforms include:

StockX: Prices typically range from approximately $400 to $700+ for new, deadstock pairs, depending heavily on size. Smaller or very large sizes can sometimes command higher premiums.
GOAT: Similar to StockX, GOAT offers new and used pairs. New pairs generally fall within the $450 to $750 range. Used pairs can be found for less, depending on condition, starting from around $250-$300.
eBay: Prices on eBay can vary more widely as it includes individual sellers and professional resellers. You might find new pairs from $400 up to $800, and used pairs with a broader price spectrum. Authenticity Guarantee programs on eBay have improved buyer confidence.

Factors Affecting Resale Prices:

Condition: Brand new, unworn (deadstock) pairs with the original box fetch the highest prices. Used pairs depreciate based on wear and tear.
Size: Popular men’s sizes (US 8-11) are often in high demand. Less common sizes or highly sought-after specific sizes can sometimes be more expensive.
Authenticity & Seller Reputation: Verified authentic pairs from reputable sellers or platforms with authentication services (like StockX and GOAT) command higher prices due to buyer trust.
Market Fluctuations: Sneaker prices can fluctuate based on current trends, hype, and overall market demand.

Tips for Finding Deals on Air Jordan 4 Pure Money

Finding a “deal” on such a popular older release is challenging, but here are some tips:

Compare Across Platforms: Don’t settle for the first price you see. Check StockX, GOAT, eBay, and even reputable sneaker consignment shops or social media groups (with caution).
Consider “Used” or “New With Defects”: If you’re okay with a pair that’s been lightly worn or has minor factory flaws, you can often save a significant amount. Ensure you see detailed photos of the actual pair.
Be Patient & Monitor Prices: Sneaker resale prices can fluctuate. While a major drop is unlikely for this classic, slight variations occur. Set up price alerts if platforms offer them.
Look for Seller Sales (Rare): Occasionally, individual resellers or consignment stores might run sales or offer discounts, especially on eBay.
Factor in Fees: Remember that platforms like StockX and GOAT add processing fees and shipping costs, so the list price isn’t the final price. eBay might have sales tax.
Beware of Scams: If a price seems too good to be true (e.g., significantly below the market average for a new pair), it’s almost certainly a scam or a fake. Stick to reputable sellers and platforms with buyer protection.

Authenticity Guide: How to Spot Fake Air Jordan 4 Pure Money

Ensuring you’re buying an authentic pair of Air Jordan 4 “Pure Money” is crucial, especially on the resale market. Here are key areas to inspect:

Overall Quality & Materials: Genuine Air Jordans use high-quality leather and materials. The “Pure Money” should have crisp white leather that feels premium. Fakes often use cheaper materials that feel stiff or plasticky.
Stitching: Authentic pairs have neat, consistent, and even stitching throughout the shoe. Sloppy, frayed, or uneven stitching is a major red flag.
Jumpman Logo:
- Tongue: The Jumpman logo should be well-defined with clear fingers (not webbed or “lollipop” hands) and distinct shoelaces. The proportions should be correct. The “Flight” script below it should also be clean.
- Heel Tab: The Jumpman on the heel tab should also be crisp and well-proportioned. The metallic silver finish should be smooth.
Tongue Tag (Back): The tag on the reverse of the tongue should have clear, well-spaced lettering. The “AIR JORDAN” text should be neatly embroidered.
Netting: The plastic netting on the side panels and at the base of the tongue should be properly aligned, feel sturdy, and the holes should be consistently sized. On fakes, the netting might be too flimsy or angled incorrectly.
“Wings”: The lace “wings” should be made of a sturdy material. The metallic silver eyelets on the “Pure Money” should be clean and well-inserted.
Sole Details: The Jumpman logo on the outsole should be clear. The star pattern at the toe should be well-defined.
Box and Label: The shoebox should be sturdy, with correct colors and branding. The label on the box should have the correct style code (308497-100 for the 2017 retro), size, colorway information, and a legible barcode. Compare the font and layout to images of genuine boxes online.
Smell: Authentic Nikes often have a distinct factory smell. Fakes can have a strong, unpleasant chemical or glue odor.

If you’re ever in doubt, get a second opinion from a sneaker authentication service or a knowledgeable sneaker community online before purchasing.

Is the Air Jordan 4 Pure Money Worth Your Money?

The Air Jordan 4 Pure Money is a very nice, all-white shoe that lots of people like. It’s hard to find in regular stores now because it came out a while ago. You will mostly see it on websites where people sell shoes again after buying them. These websites can have prices that are very different, so it’s smart to look at a few. Always make sure you are buying real shoes and not fake ones by checking them carefully. If you really want these cool sneakers, you should save your money and be careful when you decide to buy them.

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