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Air Jordan 4 Bred Reimagined: Scoring the Best Price on a Modern Classic
The Air Jordan 4 “Bred Reimagined” is a fresh take on a classic, released in February 2024, swapping out the original nubuck for a premium full-grain leather upper while retaining the iconic black and red colorway. Many sneaker enthusiasts eagerly anticipate releases like this, and with high demand comes varying prices. When it comes to highly sought-after sneakers like these, prices can vary wildly, so comparing options is key to getting the best value for your money and ensuring you’re purchasing an authentic pair.
Retailer Comparison: The Initial Drop
The official retail price for the Air Jordan 4 “Bred Reimagined” was set at approximately $215 USD for adult sizes. Key retailers that stocked the release included:
- Nike SNKRS App
- Foot Locker
- Finish Line
- JD Sports
- Champs Sports
- Select boutique sneaker stores
As expected with such a popular release, these sneakers sold out extremely quickly at retail price on release day (February 17, 2024). Most buyers attempting to purchase directly from these retailers would have needed to participate in raffles or be very quick on release morning. For those who missed out, the resale market is the primary option.
Resale Market Analysis: What to Expect
Once a hyped sneaker sells out at retail, its price on the resale market can fluctuate significantly. For the Air Jordan 4 “Bred Reimagined,” platforms like StockX, GOAT, and eBay are the main hubs for secondary market sales.
- StockX: Prices typically range from $260 to $350+, depending on the size. Smaller and larger sizes often command higher premiums. The platform authenticates shoes before they are sent to the buyer.
- GOAT: Similar to StockX, prices on GOAT for new pairs are in the $270 to $380+ range. GOAT also offers used pairs, which can sometimes be found for slightly less, and has a rigorous authentication process.
- eBay: Prices on eBay can be more varied. You might find some listings closer to $250, while others push $400. eBay now offers an “Authenticity Guarantee” service for many sneaker sales, which adds a layer of protection.
Factors affecting resale prices include:
- Size: Common sizes (US 8-11) might have more availability but also high demand. Less common sizes (very small or very large) can sometimes be more expensive due to scarcity.
- Condition: Deadstock (brand new, unworn) pairs fetch the highest prices.
- Hype and Demand: The “Bred” colorway is iconic, and the “Reimagined” aspect with leather adds to the desirability.
- Time Since Release: Prices can be volatile shortly after release, sometimes settling or even increasing over time if the shoe remains popular.
Tips for Finding Deals & Avoiding Scams
Navigating the resale market requires patience and diligence. Here are some tips:
- Compare Across Platforms: Don’t settle for the first price you see. Check StockX, GOAT, eBay, and even social media sneaker groups (with caution).
- Set Price Alerts: Some platforms allow you to set alerts for when a shoe in your size drops to a certain price.
- Be Wary of “Too Good To Be True” Deals: If a price is significantly lower than the market average, especially from an unknown seller, it’s a major red flag for fakes or scams.
- Check Seller Reputation: On platforms like eBay, look at seller ratings and reviews. On social media, deal only with established and trusted sellers if possible.
- Use Protected Payment Methods: Always use PayPal Goods & Services or your credit card for purchases, as these offer some buyer protection. Avoid direct bank transfers or cash apps with unknown sellers.
- Wait for a Dip: Sometimes, prices can dip a few weeks or months after the initial release hype cools down, though this isn’t guaranteed for highly coveted pairs.
Authenticity Guide: Spotting Fakes
With high prices come counterfeit sneakers. Here are key things to check when trying to authenticate Air Jordan 4s:
- Overall Shape and Proportions: Familiarize yourself with the correct silhouette of the AJ4. Fakes often have an incorrect toe box shape (too bulky or too slim) or an odd overall stance.
- Material Quality: The “Bred Reimagined” uses premium full-grain leather. It should feel soft and supple, not stiff or plastic-like. Cheap fakes often use inferior materials.
- Stitching: Authentic Jordans have neat, consistent, and high-quality stitching. Look for loose threads, uneven lines, or double stitching where there shouldn’t be.
- Tongue Tag: The “Flight” script and Jumpman logo on the tongue tag should be crisp and well-defined. Check the font, spacing, and stitching around the tag. The underside of the tag should have “AIR JORDAN” stitched upside down.
- Heel Tab: The Nike Air branding on the heel should be correctly shaped, sized, and positioned. The rubber should be firm, and the “Nike Air” text should be embossed cleanly. The pull tab itself should be sturdy.
- Netting: The plastic netting on the side panels and lower tongue should be correctly angled and have a quality feel. On fakes, it can be too flimsy or positioned incorrectly.
- Box and Label: The box should be sturdy, with correct colors and logos. The label on the box should have accurate information (style code, size, colorway, barcode) and the font should match official Nike labels. Compare with verified examples online.
- Smell: This is subjective, but fakes often have a strong chemical or glue smell due to cheaper manufacturing processes.
- Insole: Check the printing on the insole (Nike Air logo) and the underside of the insole for quality.
If in doubt, consult online legit check guides with detailed photo comparisons or use professional authentication services.
Conclusion: Is the “Bred Reimagined” Worth It?
Getting the Air Jordan 4 Bred Reimagined is exciting! These shoes are super popular, so they can cost more after the first sale. It’s smart to look at different places to find the best price. Always be careful to make sure you’re buying real ones and not fakes. With a little looking, you can find a great pair and enjoy a piece of sneaker history!
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