The Hunt Is On: Where to Score Action Bronson’s Fresh New Balance 990v6 “Untitled”

I still remember the first time I laced up a pair of New Balances. It was a rainy Tuesday in 2013, and I’d finally saved up enough from my blogging side hustle to splurge on something nice for my feet. That familiar “N” logo has been a staple in my rotation ever since. So when Action Bronson keeps dropping these absolute heat collaborations with New Balance, my wallet starts trembling with a mix of fear and excitement.

If you’ve been living under a rock (no judgment, sometimes I wish I could join you there), the rapper-turned-chef-turned-sneaker-designer Action Bronson has been cooking up some seriously tasty shoe collaborations lately. And his latest recipe? It’s a mouth-watering take on the New Balance 990v6 that’s got sneakerheads everywhere (including yours truly) drooling.

What’s the Deal with This New Colorway?

Let me paint you a picture. Imagine a crisp, white mesh base – clean as fresh snow. Now add some vibrant red and rich burgundy suede overlays that pop like the perfect tomato sauce on a New York pizza. The black tongues are outlined with bright blue tones that remind me of summer skies, and there’s even a little hint of pink thrown in there for good measure. It’s like Bronson took everything good about summer and somehow transferred it onto a shoe.

I showed a picture to my wife yesterday, and she said, “Didn’t you just buy new sneakers last month?” I pretended not to hear her. Some questions don’t deserve answers.

When Can You Get Your Hands (and Feet) on Them?

Here’s where I’ve got some slightly disappointing news. These beauties aren’t dropping until sometime in 2025. I know, I know – I groaned too when I found out. That’s practically forever in sneaker years! My current kicks might not even make it that long, especially with the way my dog keeps eyeing them as potential chew toys.

The exact release date is still under wraps, but I’ve got all my sneaker alerts set up. Last time I missed a drop because I was making dinner, and my phone was covered in pasta sauce. Not making that mistake again – next time I’m ordering takeout on release day.

Where to Buy When They Finally Drop

Based on previous releases, there are a couple of places you’ll want to keep tabs on:

• Action Bronson’s Website: This will likely be your best bet for securing a pair. Last time I tried copping from his site, I had three devices going and was still refreshing like a madman.
• New Balance Official Site: The mother ship itself will probably stock these, but expect them to fly off the virtual shelves faster than free pizza at a college event.
• Select Retailers: A handful of lucky sneaker shops might get allocated some pairs, but these will be harder to track down than my car keys on a Monday morning.

If past releases are anything to go by, these will probably retail for around $220. Not cheap, but can you really put a price on happiness? (Don’t answer that, my financial advisor reads this blog.)

The Legacy of Bronson’s New Balance Collabs

This isn’t Bronson’s first rodeo with New Balance. His previous 990v6 releases have been nothing short of spectacular, featuring bold color schemes that somehow manage to be both loud and wearable at the same time – kind of like that one friend who’s always the life of the party but never gets annoying.

I managed to snag his last release after staying up until 3 AM and consuming enough coffee to make my neighbors think I was running an illegal espresso lab. The next day at work was rough, but every time I looked down at my feet, I knew it was worth it.

Are They Worth the Wait?

Look, I’m not gonna tell you how to spend your hard-earned cash. But speaking as someone who once ate ramen for two weeks straight to afford a limited sneaker release (a decision my stomach still hasn’t forgiven me for), these are shaping up to be something special.

The combination of classic New Balance comfort with Bronson’s unique eye for color blocking is pretty much unbeatable. Plus, there’s something to be said for rocking a pair of kicks that have a story behind them. When someone asks, “Nice shoes, where’d you get them?” it’s way cooler to talk about Action Bronson’s creative vision than to mumble “the mall.”

So mark your calendars for “sometime in 2025,” set aside that $220, and join me in the agonizing wait for what might be one of the best New Balance releases in recent memory. In the meantime, I’ll be here, refreshing Action Bronson’s Instagram like it’s my job and trying to convince my wife that yes, I absolutely need another pair of sneakers.

Because sometimes the hunt is almost as fun as the catch. Almost.