My Obsession with the atmos x New Balance 740 “Pink Vacation” Sneakers

Guys, I can’t even contain my excitement right now. Just when I thought my sneaker addiction was under control (who am I kidding?), New Balance and atmos Pink have teamed up to create what might be the most perfect summer shoe I’ve seen in ages. The New Balance 740 “Pink Vacation” is dropping next week, and I’m already planning how to justify this purchase to my husband.

I first spotted these beauties while scrolling through my Instagram feed at 1 AM last night—you know, that dangerous time when all financial responsibility goes out the window. The moment I saw that vibrant bubblegum pink mesh upper, I audibly gasped. My dog Milo actually lifted his head from his sleep to check if I was okay. Sorry, buddy, just having a sneaker moment!

Pretty in Pink with a Purpose

What makes these kicks so special isn’t just that they’re pink (though that would be enough for me). The designers at atmos Pink and New Balance drew inspiration from Indonesia’s gorgeous Pink Beach for this collab. I visited Bali a few years back but never made it to Pink Beach, and now I’m kicking myself. These shoes are basically a tropical vacation for your feet.

The shade of pink they’ve chosen isn’t your subtle, barely-there pink. It’s a confident, bold bubblegum pink that screams “look at me!” The deep pink New Balance “N” logo stands out against the lighter pink upper, creating this amazing contrast that just works.

And can we talk about those metallic silver accents? They remind me of how the sun hits the ocean at just the right angle. It’s like they’ve captured that moment when you’re sitting on the beach with a fruity drink in hand, watching the sunset. Speaking of sunsets, the custom-printed insoles feature a sunset design that honestly makes me want to book a flight somewhere tropical immediately.

Comfort That Goes the Distance

Look, I’ve bought enough pretty shoes that hurt my feet to know that looks aren’t everything. That’s why I’m thrilled that these beauties come with New Balance’s ABZORB cushioning. Last summer, I wore my other New Balance sneakers on a weekend trip to New York where we walked about 20,000 steps a day, and my feet survived to tell the tale.

The rubber outsole also provides solid traction, which means these aren’t just for show. They’ll actually keep you from slipping when you’re running to catch the ice cream truck. Not that I’ve done that recently. Okay, maybe last Tuesday.

The Bad News (Sort Of)

Now for the slightly disappointing part—these are dropping exclusively in women’s sizing. Sorry, guys with smaller feet who were hoping to rock these! They’ll be available starting March 29th for about $110 USD (¥16,500 JPY if you’re counting). You can grab them online through atmos or in their physical stores if you’re lucky enough to be near one.

I’ve already set three alarms on my phone for the release date because I am not missing out on these. The last time I hesitated on a limited release, they sold out while I was deliberating in the checkout line. Not making that mistake again!

Why I Think These Are Worth It

In my decade-plus of sneaker collecting (don’t tell my mom how much I’ve spent), I’ve learned that some shoes just have that special something that makes them stand out. The “Pink Vacation” 740s aren’t trying to be another neutral, goes-with-everything shoe. They’re making a statement, and I’m here for it.

Plus, think about how these would look in outfit photos. I’m already planning to pair them with my favorite light wash jeans and a white tee for that perfect pop of color. Or maybe with a sundress for brunch. The possibilities are endless!

I’ve noticed that pink sneakers tend to sell out fast, too. Remember the pink Jordans from 2019? I still regret not getting those. They’re now selling for three times the retail price on resale sites. Not saying these will definitely appreciate in value, but limited colorways from good collaborations typically do well.

The Countdown Begins

So there you have it. March 29th is the day these beauties drop. Will I be staying up until midnight to try to order them? Absolutely. Will I be refreshing the website obsessively? You know it. Will my husband roll his eyes when yet another shoebox arrives at our door? Definitely.

But life’s too short not to treat yourself to shoes that make you happy, right? At least that’s what I tell myself as I enter my credit card details.

Are you planning to try to snag a pair of the atmos x New Balance 740 “Pink Vacation” sneakers? Let me know in the comments if you’re as excited as I am!