Were These Unreleased Travis Scott x Air Jordans Actually Made for Kylie Jenner?
So I was doom-scrolling through Instagram last night (as one does at 1 AM when sleep refuses to visit), when my sneakerhead radar went off. There was Kylie Jenner, casually flexing what appeared to be a never-before-seen pair of Travis Scott x Air Jordan 4s in that buttery “Dark Mocha” colorway. I literally spilled my midnight cereal all over my lap. Not my proudest moment, but definitely worth it.
Let’s back up a second. If you’ve been living under a rock—or just aren’t obsessed with footwear like some of us—Travis Scott has been Nike’s golden boy for years now. His collabs sell out faster than concert tickets, and the resale prices? Don’t even get me started. I’m still nursing the emotional wound from missing out on the Travis Scott x Air Jordan 1s back in 2019. My wallet thanked me, but my collection has never forgiven me.
But these new AJ4s that Kylie’s showing off? They hit different.
The Real Question Nobody’s Asking
Here’s where things get interesting, folks. While everyone’s freaking out about another Travis Scott release coming down the pipeline, I can’t help but wonder: were these shoes actually made specifically for Kylie? I mean, think about it. Despite their on-again, off-again relationship status (which I’ve stopped trying to keep track of after my elaborate relationship timeline whiteboard fell off the wall last year), Travis and Kylie still share two kids and obviously stay connected.
What if these aren’t actually part of an upcoming general release? What if they’re a one-of-one made just for her?
I remember back in 2018 when I attended a sneaker convention in Chicago. There was this whole section dedicated to unreleased samples and celebrity exclusives. The guy running the booth told me how brands often create special colorways just for family and friends that never see a wider release. The “Friends and Family” editions, they call them. Some dude was trying to sell a pair for the price of a decent used car!
The “Dark Mocha” Details
From what I could make out from Kylie’s posts (and yes, I embarrassingly took screenshots and zoomed in—no judgment, please), these AJ4s feature that signature earthy brown suede that’s become Travis’s calling card. The same tones that made the AJ1 Mochas go absolutely nuclear in the sneaker community.
They’ve got the backwards Swoosh thing going on, which at this point is like Travis’s signature. I saw a fake pair at the mall last month and the backwards Swoosh was actually upside down too. I couldn’t decide if it was a terrible counterfeit or accidentally brilliant.
The midsole appears to have that slightly aged, vintage-y cream color that’s been all the rage lately. It reminds me of when I tried to whiten my old Air Forces with toothpaste after reading a “hack” online. Spoiler alert: didn’t work, and my shoes smelled minty fresh for weeks.
The Travis Scott Sneaker Empire
It’s kinda wild to think about how Travis has built this sneaker empire alongside his music career. The guy has dropped collabs on Air Jordan 1s, 6s, Air Force 1s, and Dunks, each one causing more hysteria than the last. I still remember waiting in an online queue for three hours for the Olive AJ1 Lows last year, only for my internet to cut out right when it was my turn. My neighbor probably heard some creative language that day.
What makes Travis’s collabs hit so hard is that they somehow feel both nostalgic and completely fresh at the same time. It’s like when you try a new flavor of ice cream but somehow it reminds you of childhood. That’s the Travis Scott sneaker magic.
So What’s Really Going On?
If these are indeed coming out for the general public, expect absolute chaos. The sneaker blogs will explode, resellers will be plotting, and I’ll be preparing for inevitable disappointment when I take an L on the SNKRS app.
But my sneaky suspicion? These might just be a special gift from Travis to Kylie. A one-of-one that’ll have us all drooling but never actually able to cop.
Either way, I’m getting my credit card ready and preparing my excuse to my partner about why we might need to eat ramen for a month. “They’re an investment!” I’ll say, for the twelfth time this year.
What do you think? Are these a general release preview or a special Kylie exclusive? Drop a comment below—I’ll be refreshing this post anxiously while I set up sixteen different alerts for any Travis Scott sneaker news.
Until next time, keep your laces tight and your notifications on!
