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Air Jordan 4 “Bred Reimagined” Price Check: Retail, Resale & Finding Deals

The Air Jordan 4 “Bred Reimagined” launched in February 2024, swapping the original nubuck upper for a premium, full-grain leather build while retaining the iconic black, red, and cement grey color scheme. As one of the year’s most anticipated sneaker releases, it captured the attention of collectors and fans worldwide. Given its popularity, finding the Air Jordan 4 “Bred Reimagined” at its original price requires knowing where to look, and understanding the resale market is key if you missed the retail drop. Comparing prices across different platforms is essential to ensure you’re getting a fair deal on this coveted sneaker.

Retailer Comparison: The Original Price Tag

The official retail price for the Air Jordan 4 “Bred Reimagined” was set at $215 USD for Men’s sizes. It was released through Nike’s SNKRS app and select Jordan Brand retailers, including major chains like:

Foot Locker
JD Sports
Finish Line
SNIPES
Various boutiques and local sneaker shops

As expected for such a high-demand release, the sneakers sold out almost instantly at retail price through raffles and quick online checkouts. While some retailers might have had slightly different launch procedures (raffles vs. first-come, first-served), the base retail price of $215 was consistent across authorized sellers in the US.

Resale Market Analysis: What Are They Worth Now?

If you missed out on release day, the resale market is your primary option. Prices here are driven by supply and demand and vary significantly.

Key resale platforms include:

StockX: Prices fluctuate based on bids and asks. Expect prices generally ranging from $250 to $400+ depending heavily on size. More common sizes often command higher premiums.
GOAT: Offers both new and used pairs. Prices for new pairs are similar to StockX, typically in the $260 – $410 range. Used pairs can offer savings but depend on condition.
eBay: Prices vary widely based on seller, condition (new/used), and auction vs. “Buy It Now” formats. Authentication Guarantee service helps ensure legitimacy for many listings. Expect similar price ranges to StockX and GOAT, but diligent searching might yield slightly better deals or slightly higher asks.

Factors Affecting Resale Price:

Size: Popular sizes (like US Men’s 8-12) often have higher demand and thus higher prices. Less common or very large/small sizes might sometimes be slightly cheaper, but not always.
Condition: Deadstock (DS) or brand new pairs command the highest prices. Used pairs decrease in value based on wear and tear.
Platform Fees: Remember to factor in buyer fees and shipping costs charged by platforms like StockX and GOAT.
Market Fluctuation: Prices can change over time based on ongoing demand, restocks (though unlikely for this specific model now), and general sneaker market trends.

Tips for Finding Deals and Avoiding Scams

Securing the best possible price takes patience and strategy:

Monitor Resale Platforms: Keep an eye on StockX, GOAT, and eBay. Prices can dip occasionally. Set price alerts if possible.
Check Reputable Consignment Shops: Local or online consignment stores sometimes offer competitive prices.
Consider Used Pairs: If you don’t need brand new, lightly used pairs on GOAT or eBay can save you money. Inspect photos carefully.
Follow Sneaker Accounts: Social media accounts dedicated to sneaker news might announce surprise restocks (rare) or highlight deals, though primarily focused on retail drops.
Beware of “Too Good To Be True”: If a price seems drastically lower than the market average, especially on less regulated platforms or social media, it’s likely a scam or a fake product. Stick to platforms with buyer protection and authentication.
Factor in Total Cost: Always include shipping fees and potential import duties (if buying internationally) when comparing prices.

Authenticity Guide: Spotting Fake “Bred Reimagined” 4s

With high resale prices come fakes. Here’s what to look for to help ensure you’re getting the real deal:

Material Quality: The “Reimagined” features a premium tumbled leather upper. Fakes often use cheaper, stiffer, plastic-like leather with inconsistent texture.
Stitching: Authentic pairs have neat, consistent, and precise stitching. Fakes often have messy, uneven, or frayed stitching, especially around the overlays and midsole.
Shape and Stance: Familiarize yourself with the correct silhouette of the Air Jordan 4. Fakes might have an incorrect toe box shape (too bulky or too slim), wrong tongue height, or overall clunky appearance.
Logos: Check the Jumpman logo on the tongue and the Nike Air branding on the heel tab. Proportions, placement, and stitching quality are key. The Jumpman shouldn’t look distorted, and the “Nike Air” text should be sharp and correctly aligned.
Box and Label: The box label should have the correct style code (FV5029-006), accurate sizing information, and proper font/spacing. Compare it against known genuine labels online. The box construction itself should be sturdy.
Smell: Authentic Nikes have a distinct factory glue smell. Overly strong chemical smells can be a red flag for fakes.
Buy from Reputable Sources: Your best defense is purchasing from trusted platforms like StockX, GOAT (which authenticate), or highly reputable sellers on eBay with strong feedback and authentication options.

Conclusion: Is the Price Right for You?

The Air Jordan 4 “Bred Reimagined” is a very popular shoe. It cost $215 when it first came out in stores. But it sold out super fast! Now, you mostly have to buy it from other people online. These resale places, like StockX or GOAT, sell them for more money. Prices can be around $250 to over $400. The price depends on your shoe size and if the shoe is new. Be careful! Some people sell fake shoes. Check the leather, the sewing, and the logos to make sure they look right. Buying from safe websites helps avoid fakes. Good luck getting your pair!